Within one year, Otomo has been gaining interest over 100,000 users across 10 countries and starting to disrupt the way tourist travel in Indonesia. Otomo has grown from a company that was built to solve its founder’s bitter experience to be designed for tourists (locals and foreigners) not just to help them find drivers or automotive rental, but also to help local vendors to sell their services digitally to a global market.
Today, Otomo introducing a new brand positioning, Movement, and a new identity designed in-house.
The three circles stands for vendor, Otomo, and customer as we collide into one integral ecosystem. While, T stands for transportation which define the act or process of moving people or things from one place to another. And lastly, M stands for movement.
Movement has always been a fundamental driver of humankind. So to represent that feeling, we’ve created a symbol for us as a community. It’s an iconic mark for our mission, our vision, and our shared values. It’s a symbol that, like us, can move wherever it may be.
It’s a symbol for people who want to try a new coffee they’ve never heard of from the village they couldn’t find on the map. It’s a symbol for going where the locals go-the cafe that doesn’t bother with a menu, the dance club hidden a long alleyway, the art galleries that don’t show up in the guidebooks. It’s a symbol for people who want to welcome into their life a new experiences, new cultures, and new conversations.
We’re proud to re-introduce ourselves: Otomo.